CRM Antics: An Introduction to CRM Analytics
CRM Antics Introduction and Analytics Journey Blog The Speaker's Profile Hello everyone! Welcome to the CRM Antics session. The speaker is a 12x CS4 certified professional with expertise in sales cloud, service cloud, marketing cloud, revenue cloud, and CRMX. They have been part of the CS Force ecosystem for over 10 years. Why Use CRM Antics Over Reporting CRM Antics provides more intelligence than traditional reporting by offering action-oriented insights and the ability to integrate data from external sources. It allows for more in-depth analysis and modeling to drive better decision-making. Components of CRM Antics CRM Antics consists of various components, starting with data sets that store collections of information. These data sets can be raw or enriched with additional information using transformation recipes. By combining different data sets and applying transformations, valuable insights can be derived. Usi